lazar pejović

from the advertising billboard, place of open and loud speech, this artistic intervention introduces inversive effect, it is advertising the anti-advertisement, proclaim, public display and exhibition, showing off, the unattractive, the neglected which loudly state their own existence and demand, insist on making public opinion in reference to their usage, exploitation or neutralization.
the objective view of photo lenses which mercilessly pierces the tissue of the given, paradoxically gives certain aura and aesthetic to what is authentically revolting.
at the same time, these images also transcend the places of their own origin and become floating, wandering and perhaps globally attachable image, scene that can be located and reflected anywhere.
(text by svetlana racanović for the project “chain of discoveries”, podgorica, 2001.)

lazar pejović, born in 1969 in cetinje,
lives and works in cetinje
montenegro